What deserves the learner's attention—and how can the experience guide it?
Why Hollywood?
Why Hollywood?
Since Hollywood operates in the entertainment industry, there can be a tendency to overlook the best practices it offers to learning professionals. After all, it's “just entertainment, right?” Organizations have long looked outside their industries for best practices. Learning From Hollywood™ is no different.
The Mindset
Think Like a Hollywood Director.
Hollywood doesn't simply tell a story. It considers every element of the experience—what the audience sees, hears, feels, anticipates, and remembers.
Learning From Hollywood™ brings that mindset into the eLearning design conversation, giving designers a new way to think about the experience they are creating for the learner.
The Starting Point
Content Comes First.
eLearning design begins with the learning need: what learners need to know or be able to do, and what the training needs to accomplish.
Content comes first.
Now put on the director's hat...
Turn the content into an experience.
The Lens
What Does a Hollywood Director Consider?
A director sees possibilities beyond the script. The same content can become a very different experience depending on how it is framed, paced, revealed, heard, explored, and experienced.
The Shift
From Content to Experience.
The Learning From Hollywood™ mindset shifts the designer's focus from delivering content to directing the learner's experience of it.
A Different Lens Can Reveal New Possibilities.
When designers begin looking at their content through a Hollywood lens, possibilities emerge that may not have been apparent through a conventional approach.
Bring a Hollywood Lens to Your Learning.
Learning From Hollywood™ consulting helps learning professionals rethink how their eLearning experiences are conceived, designed, and produced.
The focus isn't on turning learning into entertainment. It's on using the principles behind compelling experiences to make learning more intentional, engaging, and memorable.
How can the content be experienced rather than simply presented?
Where can emotional context give the learning greater meaning?
Where should the learner participate, explore, or influence what happens?
How can the learner make meaningful decisions rather than simply receive information?
What can make the experience more memorable long after the learning experience is over?
The Framework
Understand the content, the learner, and what the learner ultimately needs to do.
Explore the story, setting, perspective, interaction, sound, visuals, and other possibilities within the content.
Shape those elements into an experience where they reinforce the learning.
Direct the experience so the learner has a reason to pay attention, participate, make decisions, and move forward.
