Bobby Brooks, M.A.
From corporate learning and higher education to eLearning design and executive-level learning strategy, my career has been centered on creating experiences that help people understand, engage, and apply what they learn.
What it changes matters more.
Shaping what happens on screen can impact what learners understand, remember, and apply long after the experience itself is over.
My professional path has moved through entertainment, higher education, enterprise learning, technology training, and eLearning design. Each chapter added another perspective on how people learn, engage, and respond to an experience.
My career began in the entertainment industry, where I gained an early appreciation for storytelling, performance, production, and the power of an experience to capture an audience.
More than two decades in higher education, including extensive experience as an adjunct professor and facilitator, deepened my understanding of how people learn and engage with ideas.
Ten years designing eLearning for a Fortune 50 company, along with extensive experience in corporate learning and technology training, brought those perspectives together in a new way. It was here that the foundation for my cinematic approach to eLearning began to take shape.
Those experiences ultimately led to Learning From Hollywood™—an approach that draws on relevant insights from neurocinematics, psychology, and filmmaking to shape the design of eLearning experiences.
I Couldn't Ignore.
At one point, I found myself struggling to stay engaged with a mandatory eLearning course after only a few minutes—yet I could sit through a movie for more than two hours completely absorbed. Years later, I could still remember scenes, details, and even quote lines from films I had seen long before.
That contrast stayed with me.
What was happening in a cinematic experience that could hold attention, create emotion, and remain in memory long after it ended—and what might learning professionals take from that?
That question sits at the center of my approach. The content provides the foundation. Learning From Hollywood™ provides the framework for shaping an experience that makes the content matter to the learner.
Hollywood™
The Learning From Hollywood™ approach translates relevant insights from neurocinematics—the study of how movies influence attention, emotion, memory, and other cognitive processes—along with psychology and filmmaking principles into eLearning design. I developed CinemActive™ eLearning to bring Cinematic storytelling and interActive design together, placing learners inside a first-person experience—where they think, choose, and engage with the content as the story unfolds.
Shape eLearning for impact beyond the screen.